Trade Marketing Manager for Pfizer Products

EDUCATION AND EXPERIENCE

• Graduated from Pharmacy/Medicine University/College.  
• Collaborative approach to matrix relationships to execute strategies and grow the business
• Proven background in developing and implementing trade marketing strategies and plans based on sound analytics, market dynamics and relevant environmental factors.
• +5 years retail sales experience in Pharmaceuticals is preferred.
• Marketing or trade marketing experience is preferred.
• Fluency in written and spoken English

TECHNICAL SKILLS REQUIREMENTS

• Leader competencies grounded in head, heart and guts leadership
• Patient first mentality
• Ability to decipher complex environmental factors into clear customer insights and market intelligence
• Proven success in developing channel and/or brand strategies
• Commercial and marketing acumen
• Analytical thinking with ability to connect multiple inputs to distill a strategy.

13th, bonus, 18 annual leave days, health insurance, health check up

ROLE SUMMARY

The Trade Marketing Manager is responsible for the following:

• Identify strategic/ business opportunities and challenges for HBU retail trade marketing
• Work closely with Country Brand Lead to include retail chapter for brand plans and develop retail trade marketing strategies
• Develop trade marketing tactics and programs

Collaborate with Retail Lead to ensure brilliant execution of marketing activities, trade marketing tactics and programs.

ROLE RESPONSIBILITIES

• Set the retail trade marketing strategies and ensure capability build-up for that includes but not limited to trade programs, point of sale activities, scientific education, customer insights and performance management.
• Responsible for monitoring and recommending trade marketing budget reallocation to maximize growth
• Collect & Consolidate market insights, market data, competitors analysis to develop customer segmentation-specific solutions for capturing business opportunities as they arise in the marketplace
• Work with marketing/ 3rd parties to develop innovative point of sale materials
• Collaborate with Retail Lead, District Managers, KAE, and trade operation team to execute marketing activities for retail customers, trade marketing programs at the point of sales and generate insights/analysis from implementation.
• Track results of trade marketing programs, tactic performance, and its evolution
• Work closely with district managers for demand forecast to ensure forecast accuracy.
• Develop quality relationships and insights with new and existing customers – be “customer obsessed”

ORGANIZATIONAL RELATIONSHIPS

• Internal stakeholders including but not limited to Health Rep, DM/RM, KAMs, Brand Marketing, BU leads, Medical, SME’s.
• External stakeholders: Relevant portfolio HCPs as directed by Manager .