Kinh nghiệm: 3-5 years experiences in management position OTC (ATL/BTL)
Yêu cầu bằng cấp: University graduated (Related to marketing, cosmetic field or commercial are advantages)
Số lượng cần tuyển: 1
Ngành nghề: Marketing
Địa điểm làm việc: Hồ Chí Minh
Chức vụ: Chuyên Gia
Hình thức làm việc: Full time
Yêu cầu giới tính: Không phân biệt giới tính
Planning & organization
Create strategy, lead and manage marketing activities and sales performance to achieve/exceed ALMIRALL AND SATO objectives (target, P&L), manage Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.
Make sure that all activities and documentation for ALMIRALL AND SATO team follow ZPV compliance and company policy in daily practice.
1. Marketing & Sales:
- Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
- Partnership development and build professional relationship with key stakeholders (internal and external)
Operation and execution:
- Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
- Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL/ATL activities…
- Forecasting: market base forecasting, manage stock issues.
- Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time
- Managing Information gaps: Market research, assessing competitive activity
- Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.
- Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide
- Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.
- Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline.
- Measure results, Evaluate, Propose & carry out corrective action.
- Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.
2. Internal and external Communication:
- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
- Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions.
- Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
- Manage staffs’ payment on time and effectively based on market needs and brand objectives.
- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
- Develop ALMIRALL AND SATO products at modern trade, cosmetic store and online commercial.
- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment. Working closely with ALMIRALL AND SATO regional team, ensure all activities align with commitment with regional team
- Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and PRN.
3. Training and development:
- Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any)
- Involve and attend recruitment, retention, motivation, development process for ALMIRALL AND SATO team and Commercial Solutions team.
- Involve New Product Development process and lead new product launch based on management approval.