Digital Medical Liaison

1. Internal & External Stake holder:    
-    Direct report to get instructions
-    Head of Retail Channel Consumer Brand
-    Field force/
-    Marketing team
-    Office team
-    Outside the company: HCP
2. Competency:    
-    Good foundation in Digital Marketing
-    Excellent time management and outstanding multitasking abilities
-    Strong attention to details and ability to meet strict deadlines

3. Education, Training, Qualifications:    Pharmacy
4. Experience:    Minimum 3 years in medical & have knowledge Digital marketing
5. Personality:    Good communication, inter – personal relationship
6. Physical Requirement:    Fit and healthy.
7. Age:    Minimum 27 years old.
8. Languages:    English and Vietnamese

A.    Work with MKT:
-    Responsible and participate in the development of Digital Marketing strategy in all channels: ETC, OTC, …
-    Administrate company’s social media channels and execute campaign optimization across all paid and organic channels (Google Adwords, Facebook Ads, Email MKT, etc.).
-    Develop and execute strategic and tactical plans for social media campaign and digital marketing, email marketing.
-    Manage Agency and work closely with the content Brand team to evaluate the return effectiveness KPI.
-    Execute online campaigns including Global Online Webinar, Global Online Microsoft Team Event, 3rd Party's Online Webinar,  Online Group Presentation, Online Webinar Pharmacy, Online In-store... that leverage Product Key Messages with HCPs engagement and facilitate business growth and customer engagements
-    Be responsible for setting customer journey for online communication using Besins digital platforms including Typeform; MailChimp; Survey application, Besins websites, social media (Facebook, Youtube)
-    Measure and report performance of all digital marketing campaigns and access against objectives
-    Set up tracking method & online campaign structure
-    Ready preparation as Speaker for Key Brand Messages in Online campaigns as needed
-    Follow-up & tracking expenses of digital activities to keep effective allowed budget in control

B.    Work with KOL :
-    Works in the field with Field Force to identify HCP insights relevant for Online campaigns
-    Identify key KOLs to develop as Speakers aligned Digital Marketing strategy
-    Work with key KOLs for develop medical content/slide set for Online campaigns
-    Arrangement key KOLs' logistics for Online campaigns

C.    Work in conjunction with other departments: Office staffs, Field Force… or agencies, third parties if needed