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Digital Medical Liaison

Besins Healthcare Viet Nam

Thỏa thuận
30-07-2020

Kinh nghiệm: 3

Yêu cầu bằng cấp: Đại Học

Số lượng cần tuyển: 1

Ngành nghề: Dược sĩ lâm sàng, Khoa Dược, Marketing, Trình dược viên ETC

Địa điểm làm việc: Hồ Chí Minh

Chức vụ: Nhân Viên

Hình thức làm việc: Full-time

Yêu cầu giới tính: Nam/Nữ

Yêu cầu

Job Specification

1. Internal & External Stake holder:

  • Direct report to get instructions
  • Head of Retail Channel Consumer Brand
  • Field force/
  • Marketing team
  • Office team
  • Outside the company: HCM

2. Competency:

  • Good foundation in Digital Marketing
  • Excellent time management and outstanding multitasking abilities
  • Strong attention to details and ability to meet strict deadlines

Quyền lợi

Quyền lợi chưa được cập nhật từ nhà tuyển dụng

Chi tiết

  1. Work with MKT (70%):
  • Responsible and participate in the development of Digital Marketing strategy in all channels: ETC, OTC, …
    • Execute online campaigns including Global Online Webinar, Global Online Microsoft Team Event, 3rd Party's Online Webinar,  Online Group Presentation, Online Webinar Pharmacy, Online In-store... that leverage Product Key Messages with HCPs engagement and facilitate business growth and customer engagements
    • Be responsible for setting customer journey for online communication using Besins digital platforms including Typeform; MailChimp; Survey application, Besins websites, social media (Facebook, Youtube)
  • Measure and report performance of all digital marketing campaigns and access against objectives
  • Set up tracking method & online campaign structure
  • Ready preparation as Speaker for Key Brand Messages in Online campaigns as needed
  • Follow-up & tracking expenses of digital activities to keep effective allowed budget in control
  • Ensure timely execution and production of key digital deliverables: communications and supports

 

  1. Work with KOL (30%):
  • Works in the field with Field Force to identify HCP insights relevant for Online campaigns
  • Identify key KOLs to develop as Speakers aligned Digital Marketing strategy
  • Work with key KOLs for develop medical content/slide set for Online campaigns
  • Arrangement key KOLs' logistics for Online campaigns

 

  1. Work in conjunction with other departments: Office staffs, Field Force… or agencies, third parties if needed

 

 

 

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