Digital Medical Liaison

Job Specification

1. Internal & External Stake holder:

• Direct report to get instructions
• Head of Retail Channel Consumer Brand
• Field force/
• Marketing team
• Office team
• Outside the company: HCM

2. Competency:

• Good foundation in Digital Marketing
• Excellent time management and outstanding multitasking abilities
• Strong attention to details and ability to meet strict deadlines

1. Work with MKT (70%):

• Responsible and participate in the development of Digital Marketing strategy in all channels: ETC, OTC, …
  • Execute online campaigns including Global Online Webinar, Global Online Microsoft Team Event, 3rd Party's Online Webinar,  Online Group Presentation, Online Webinar Pharmacy, Online In-store... that leverage Product Key Messages with HCPs engagement and facilitate business growth and customer engagements
  • Be responsible for setting customer journey for online communication using Besins digital platforms including Typeform; MailChimp; Survey application, Besins websites, social media (Facebook, Youtube)
• Measure and report performance of all digital marketing campaigns and access against objectives
• Set up tracking method & online campaign structure
• Ready preparation as Speaker for Key Brand Messages in Online campaigns as needed
• Follow-up & tracking expenses of digital activities to keep effective allowed budget in control
• Ensure timely execution and production of key digital deliverables: communications and supports

2. Work with KOL (30%):

• Works in the field with Field Force to identify HCP insights relevant for Online campaigns
• Identify key KOLs to develop as Speakers aligned Digital Marketing strategy
• Work with key KOLs for develop medical content/slide set for Online campaigns
• Arrangement key KOLs' logistics for Online campaigns

3. Work in conjunction with other departments: Office staffs, Field Force… or agencies, third parties if needed