Marketing Manager (Trưởng phòng Marketing)

 WORK EXPERIENCE

Previous work experiences in Marketing Manager position or Product Manager position at a multinational company (MNC) are preferred

Previous work experiences in launching biosimilar or generic preferred.

Previous work experiences in rheumatology, gastroenterology, and/or dermatology are preferred.

EDUCATION

Minimum of Bachelor’s or other higher-level degrees in Pharmacy.

SKILLS AND SPECIFICATIONS

Good English verbal and written communication skills.

Strong analytical skills for market segmentation and targeting, with proven success in positioning products to achieve sales targets.

Proven experience in product management and launching products.

Strong network and experience in managing KOL relationships to support product positioning.

Ability to travel to provinces for stakeholder engagement and market activities.

- Competitive salary, lunch and travel allowance
- Social insurance according to the Law, health insurance
- Number of days off according to the Labor Law

POSITION SUMMARY

The Marketing Manager is a strategic leadership role, responsible for driving the success of company products. This role spearheads the development and execution of marketing strategies, emphasizing Segmentation, Targeting, and Positioning (STP) to ensure precise market alignment and competitive differentiation. The Marketing Manager will identify and segment high-potential customer groups, target key stakeholders such as healthcare providers and payers, and position products to highlight their clinical and economic value. By leveraging expertise in product launches, the role ensures effective market entry, fosters brand awareness, and drives revenue growth while collaborating with cross-functional teams to local market demands in a highly regulated biopharmaceutical landscape.

KEY ROLES AND RESPONSIBILITIES

(1) Strategic Marketing Planning

• Develop comprehensive marketing strategies to enhance brand visibility and market share for biologics and biosimilars, focusing on oncology and immunology.
• Conduct market analysis to identify customer segments, monitor competitor activities, and adapt strategies to regulatory and market trends in Vietnam.
• Align marketing plans with global corporate objectives, ensuring localization to meet regional healthcare needs and drive growth.

(2) Product Launch and Market Entry

• Lead product launches for company products, crafting targeted campaigns that highlight clinical efficacy and cost-effectiveness.
• Develop go-to-market plans, including messaging and positioning, to engage key stakeholders like physicians, pharmacists, and payers.
• Collaborate with regulatory and medical affairs teams to ensure compliance and secure market access, such as hospital formulary inclusion.

(3) Campaign Management and Execution

• Design and manage multi-channel marketing campaigns (digital, print, events) to reach healthcare professionals and decision-makers effectively.
• Analyze campaign performance, engagement, and market share to optimize future initiatives.
• Utilize platforms like social media, webinars, and industry conferences to promote products and strengthen brand presence.

(4) Stakeholder Engagement and KOL Management

• Build and maintain relationships with Key Opinion Leaders (KOLs) to drive product adoption and influence prescribing behaviors.
• Organize scientific meetings, advisory boards, and workshops to educate stakeholders and reinforce product value.
• Partner with medical affairs to develop accurate, compelling educational materials for healthcare providers and patients.

(5) Budget and Resource Management

• Manage marketing budgets, allocating resources efficiently across campaigns, launches, and promotional activities.
• Track and report ROI for marketing initiatives, providing actionable insights to senior management for strategic planning.
• Forecast product demand based on market trends to ensure optimal inventory levels, avoiding shortages or excess stock.

(6) Cross-Functional Collaboration

• Coordinate with sales, medical affairs, and regulatory teams to align marketing strategies with broader business goals.
• Support sales teams with tailored marketing materials, training, and market insights to enhance field effectiveness.
• Provide expertise in market dynamics and customer needs to internal stakeholders, ensuring cohesive execution of product strategies.