Assistant Marketing Manager (ngành hàng ETC)

Qualifications and Skills Required

• Bachelor/master’s degree with a science stream, such as pharmacy, nursing, biology, medicine. Other degrees with a commerce stream (ie: Marketing, Commerce, Business Administration) might be considered in combination with relevant work experience within the medical devices/pharma industry.
• Fluent in English and Vietnamese
• At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experience would be a plus.
• Experience with re-branding, brand building, product development from inception to launch is essential.
• Bring along a good network of contacts within our sectors/field (ie: pharmacies, pharmacists, doctors/nurses, trainers, government and NGO partners, creative/media agencies, tech companies) that may be crucial to the advancement of our social mission

- lương tháng: từ $1,000 đến $1,350

- lương tháng 13

- thưởng doanh số cuối năm

- bảo hiểm PTI dầu khí Thăng Long

- mọi chế độ theo luật Lao động và BHXH

Company Description

Golden Choice Co., Ltd is a private Vietnamese company established in 2013 with the sole purpose to distribute pharmaceuticals and medical devices in Vietnam.

Position Summary

The Assistant Marketing Manager (AMM) will oversee our range of ETC products, including but not limited to, oral contraceptives, emergency contraceptives, condoms in Vietnam and expansion into Cambodia and Laos. Main responsibilities are, not limited to, described as follow:

Strategy & Management:

• Create strategic marketing plan – Develop, implement and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for ETC/Ethical division - both direct to consumers and healthcare professionals (ie: pharmacist), ATL & BTL marketing activities.
• Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
• Overall Monitor P&L for ETC/Ethical division.

Market Understanding:

• Perform constant market visit to understand the situation of the pharmaceutical market (ie: consumer, competition, suppliers), out current product portfolio, and its related information, also as our current state of ETC Channels
• Understand the Ethicalcare business environment, government policies; distribution channels; pricing strategies, business models etc.
• Research, analyze, decide, and develop market, and strategic products.
• Advise on conducting competitor and market analysis, ensure all materials and activities are aligned with forecasting in timely manner.

Branding & Product Awareness:

• Act as brand, product and category owner – the in-house expert/repository of information on all thing’s ETC/Ethical division.
• Focal point for all ETC/Ethical brand and product knowledge training (directly or via third-party approved trainers) activities for our own and distributors marketing and sales force as well as potential stakeholders (ie: pharmacists, medical doctors nurses, midwives)
• Manage external communications to strengthen and further corporate brands
• Conduct branding, marketing and communication activities to enhance brand image and value in the eyes of all our stakeholders, in particular the end user.

Relationship Development:

• Lead relationship building and nurturing with key stakeholders (ie: distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc) for the ETC/Ethical division.
• Source, evaluate, negotiate and manage contracts with service providers to guarantee advantageous terms and effective contract delivery.
• Coordinate with sales team and all support functions for effective execution